1953 plymouth models




1953 plymouth models

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  • The model was a Plymouth that nearly didn't make it into the showroom. The U.S. government mandated restrictions of yearly model changes, to help.

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    1953 plymouth models

    1953 plymouth models

    Two-tone options abounded, even for mid-priced cars. A back seat was standard in this car. Plymouth entered with three transmissions, and exited with four. The windshield went to a modern one-piece unit; and the door handles pulled out instead of twisting. April saw the addition of factory-designed fender skirts, while August brought the most outrageous accessory in the form of dual fender-mounted trumpet style air horns.

    1953 plymouth models

    1953 plymouth models

    1953 plymouth models

    1953 plymouth models

    1953 plymouth models

    For '54, Plymouth tried smaller approach - Old Cars Weekly

    Cars by name Trucks and Jeeps. Early spring one morning in , a boy, just out of bed, was looking out his upstairs window. He was checking to see for sure if his father had returned, as expected, from a business trip late the night before.

    But the evidence of his return, the family car parked in the driveway, was not what the boy had expected to see. What was expected was the familiar rounded lines of the family '52 Cranbrook, or its Special Deluxe predecessor. What the boy saw was still a Plymouth, but that boxy shape that said "Plymouth" to him was not there. Instead there was a car with much straighter lines, much sleeker and more modern. The boy ran outside and went up close. He noticed the gas cap in its new location, under the trunk lid.

    1953 plymouth models

    Perhaps it was a bit gimmicky of Plymouth to put it there, but such are the things that impress ten-year-olds. Rounding the car to the front, he again admired the one-piece windshield, impressed by the lack of an obstructing center post, he took hold of the door handle.

    It did not twist down like one on a shed door. It pulled out and, in one natural motion, he opened the door. Once inside, he again marveled at the vast expanse of uncluttered glass. The he noticed the glovebox. It wasn't in the normal right-hand location, but in the middle, where it would be handy for the driver to reach too. And on the floor, in the middle on the hump, was a ship medallion embossed right in the floor mat rubber.

    1953 plymouth models

    The boy slid behind the wheel, and basking in the new-car smell, he imagined himself the driver, the real driver of his own car, his very own Plymouth.

    A - it would have to be forever - for how could they make them any better? Unfortunately, the car-buying public did not share the enthusiasm of that ten-year-old boy who was none other than your author for Plymouth's and look-alike models. Despite Virgil Exner's limited hand in creating something a bit more exciting than its overly practical predecessors, the Plymouth still got stuck with a stodgy image. The cars seemed stubby and tall when "long and low" was what was selling.

    And so, when the final tally was counted at the end of the season, Plymouth suffered its greatest humiliation yet. It had been knocked out of its "rightful" third place in sales, down, not to fourth, but to fifth place in sales.

    1953 plymouth models

    Although Plymouth would regain third place several times in future years, it would never again put together the unbroken string it had, from , of third place in sales.

    The model was a Plymouth that nearly didn't make it into the showroom. Otherwise Plymouth would have been forced to push the very long-in-the-tooth model yet another year. In fact, it was Plymouth's biggest production year yet. Still, facts and figures cannot always influence general impressions.

    1953 Plymouth Cranbrook



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