1957 chevy el morocco




1957 chevy el morocco

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  • Lot # - The rarest of the Chevys, the "Poor Man's Cadillac." Reuben Allender envisioned a Chevy "Bel Air Brougham" for the blue-collar luxury customer. Undaunted, Allender completed a design for to emulate the Eldorado Brougham.

    Chevrolac? Cadillet? Ruben Allender's Egalitarian El Morocco Blurred the Line.

    The Chevrolet El Morocco was a Chevrolet customized to look like a Cadillac El Biarritz. See pictures and learn about the El Morocco.

    1957 chevy el morocco

    1957 chevy el morocco

    Allender needed a prototype design, so he went to Creative Industries, an independent Detroit specialty styling and fabrication house that had built the Ford Atmos and Packard Panther show cars under contract. Deciding that his cars should have their own name, he went looking for something that sounded a bit like "Eldorado" but not so much as to invite trouble from Cadillac. This page was last edited on 9 October , at This article has multiple issues. See more classic car pictures.

    1957 chevy el morocco

    1957 chevy el morocco

    1957 chevy el morocco

    1957 chevy el morocco

    1957 chevy el morocco

    Chevrolet El Morocco | HowStuffWorks

    The El Morocco was a customized full-size car produced by Ruben Allender based on the and Chevrolet. Allender and Company, founded by Canadian Reuben Allender, had built a business in the surplus textile industry. The relationship with Chevrolet began with Allender, a wealthy businessman who had a dream of building his own car. He was a long time buyer of Cadillac's with the ambition to build a smaller, lighter car that would be styled in fashion of a Cadillac.

    Impressed by his Cadillac Eldorado , Allender felt that he could re-create the elegance and prestige of the Eldorado, but lower the price by basing his dream car on the contemporary Chevrolet Bel Air. He originally chose the Bel Air as the basis for his project, but work did not get underway until Looking for a name that sounded like "Eldorado", but not wanting to get into trouble from Cadillac, he chose "El Morocco," named after a popular Manhattan nightclub.

    1957 chevy el morocco

    He managed to get the brand legally registered, so all El Moroccos were licensed as such, not as Chevrolet. Allender bolted Eldorado-style fiberglass tail fins to the rear deck and also used side moldings borrowed from the Eldorado. On the front, he modified the grille by removing the Chevy crest while retaining the "V" emblem on the hood. He also added large Dagmar front bumper guards, giving the car a massive look. Allender sold El Moroccos in Ten 10 hardtop sedans, two 2 hardtop coupes, and two 2 convertibles are known to have been created in He removed the Chevy grille and replaced it with an aluminum egg-crate insert.

    It is likely that even though the El Morocco cost significantly less than a Cadillac, it was still pricey for a Chevrolet, which would explain the small demand for the car. The primary reason for the low production numbers was the conversion price which moved it too far out of reach for most consumers.

    1957 chevy el morocco

    It was too close to the base price for a Cadillac, plus it is believed that a profit was never made on the El Morocco. Today any El Morocco would be considered a valuable collector car, worth far more than a contemporary Chevrolet. Although Allender's cars were merely customized Chevys, they were all professionally hand-built and carefully detailed. Allender used old-stock parts where it was possible; for example, the "Dagmar" front bumper guards were Dodge headlight pods.

    Taillights for the '56 cars were Dodge units. A Frazer horn button served for a front medallion, and "saddle" pieces on the front door came from dash padding on the Willys auto. Drive trains for all El Moroccos were strictly stock Chevrolet. Standard was the Chevrolet small-block V8 with four-barrel carburetor, and Powerglide automatic transmission. From Wikipedia, the free encyclopedia. This article has multiple issues.

    Please help improve it or discuss these issues on the talk page. Learn how and when to remove these template messages. This article may be written from a fan's point of view , rather than a neutral point of view. Please clean it up to conform to a higher standard of quality, and to make it neutral in tone.

    1957 chevy el morocco

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    1957 Chevrolet El Morocco - Throwback Thursday 3 - That Lady Car Guy



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